6 Essential Features for a Dealership Website

These are the six essential features for your website if you want to boost your online sales on Your Car Dealership's Website.

• History Reports

If you have a dealership number one you want to have the history report of every vehicle. Just think about this: Every customer nowadays is shopping around and comparing options. They go to places like CarGurus, Carfax or other marketplaces in which they make all the comparisons of what information is going to be helping them make that decision.

• Inventory Pictures

Your inventory needs to have very nice pictures. Why? when your customer decided that your vehicle is the one that he want to get, he wants to see the actual product. You need to have the highest amount of pictures possible so that your customer can make the decision based on that.

• Vehicle Descriptions

Think about when you go into Amazon and you're not sure about the product you go all the way to the bottom of the pictures, and you start reading the different features of the product are trying to get. That's the same thing that a client is going to do with your vehicle if they're very serious buyers, they're going to start reading all the information that your vehicle has.

• Vehicle Price

I don't know why so many dealers have on their website something like Call for Price. have you ever seen a product on Amazon

that says Call Amazon for price? No. Right. You've got to have the price, if the vehicle doesn't have a price, is going to be like a Repeller for clients.

• Contact Form

If the customer is very interested on the vehicle, he's going to try to contact you. He already saw the history report. pictures, the vehicle description, and he already knows the price. Now, how is he going to contact you through a contact form on your website?

• Finance Application

know if he's ready to buy cash or he's going to finance. can you imagine hassle that is going to be if a client doesn't have a credit application on the website, let's say that he is two hours away of your dealership, Is he going to drive all the way to your dealer just to fill out a credit application on paper? Of course not!

do you want to learn more of how to market your vehicles online

and very successful at it?

Follow us right now.